CTV recently aired a short news segment focused on “Cellared in Canada” wine. At one point in the clip, a spokesperson from Vincor in Toronto said in an interview that change is coming. I can’t wait to see what that means!!

Thanks Chester (@SeriousBeer) for the link.

Today, the Vancouver Sun featured a decent sized article devoted to the topic as well: “Consumers ‘deceived’ by low-cost imports being sold as B.C. wines.” An excerpt from the Sun:

Rich Coleman, minister responsible for the Liquor Distribution Branch, said in an interview Friday that he was not aware of the practice, and he intends to look into both the labelling of the wine and the way it is displayed in B.C. liquor stores.

“I never had a problem when we would bring in juice and then ferment it into wine in British Columbia. But if they are actually bringing in wine and re-bottling it, and it’s already been made somewhere else and they are just re-bottling it, then that sounds a bit odd to me.”

He said he intends to raise the issue with LDB president Jay Chambers on Monday.

“So it’s where it’s actually displayed on the shelf that’s the issue,” he said. “That I can look into, and I will do.”

Wow, big words….we’ll see what happens there too.

Both of these pieces have large audiences and should bring more much welcomed attention to the issue (it was right on the TV and everything!).

A link to our past related posts here.