A great article from EnoBytes.com about the relevance of social media in the wine world.
In an industry steeped in tradition and style, I understand a knee-jerk reaction of reluctance and dismissal. However, I’ve seen nothing but positive outcome from those who are eager to keep their audience engaged via Facebook, Twitter and YouTube.
Personally, I love getting a Tweet from a winery about harvesting news in real-time. It makes me feel more engaged and increases the personal connection to a place.
For those reluctant to engage in the New Media landscape, please take note of the logical, lateral thinking that Clay Shirky employs in this TED talk:
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One Response:
September 30th, 2009 at 5:49 pm
Great post guys! I have loved Shirky’s blog and been meaning to get to his book. That is all the incentive I needed to go out and buy it. Somehow I missed that TED talk. Did you all see the one that Ray Kurzweil did: http://www.ted.com/talks/lang/eng/ray_kurzweil_on_how_technology_will_transform_us.html