Keith Wallace posts a think-piece on Virtual Wineries in America.
The big quote:
Of the top 30 wine brands in the United States, not a single one of them grows, produces and bottles its own wines. For the brands doing big volume, the formula is: buy tankers of bulk juice, and slap a label on it. Those bottles may look beautiful, implying a bucolic wine-y setting, but the cold hard fact is that the juice within is just a trademark coupled with a savvy marketing plan.
Read the whole thing right over here…