Kurtis Kolt and Jake Skakun

12
Nov 2009
The Daily Beast On Virtual Wineries
Wine by 
Kurtis
  at 12:02 pm | No Comments »

Keith Wallace posts a think-piece on Virtual Wineries in America.

The big quote:

Of the top 30 wine brands in the United States, not a single one of them grows, produces and bottles its own wines. For the brands doing big volume, the formula is: buy tankers of bulk juice, and slap a label on it. Those bottles may look beautiful, implying a bucolic wine-y setting, but the cold hard fact is that the juice within is just a trademark coupled with a savvy marketing plan.

Read the whole thing right over here…


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