(From this article in Wines & Vines)

San Francisco’s custom consumer blending house Crushpad (a real alternative to wine kits?), has begun using TinyBottles as a way to offer samples from boutique producers in an attractive package. These are small format bottlings in 50 or 100ml sizes offered at about 10% the cost of a full 750ml bottle. Some wineries, such as Donkey and Goat, are selling them by the set, allowing you to sample their range of wines without buying 4 full bottles.

I love this idea for a few different applications. Mainly, as a spread of labels directly from a winery as mentioned above - “take home and sample all 6 wines from this year’s release for $30.” It’s also a great way for a winery association to promote their members by offering a splash of wine from all producers in a specific region. Wine & Vines mentions a great idea about accompanying them with a magazine article - for example, order the awards edition online and receive a taste of the top pick from each category.

I’m curious about Canadian legal issues and regulations around bottling wine for retail in an unorthodox format and bottle like this. Although, if they’re able to tempt you at the cash register with those premixed bar shots in foil-sealed plastic shooter glasses, you’d hope these would be fine.

The full write up from Wines & Vines.

2 Responses: