Good point re: added packaging waste. I think the vials are actually in a classy looking cardboard box.

They shouldn’t be used for actual sale in a restaurant or private retail but more for wine directors and buyers. I see it being easier for agents to leave a few vials than having to open up and pay for a full 750ml, especially if its a high-end bottle.

From a winery standpoint, you could send a potential private buyer a taste of the different labels from that vintage, before they call in a bigger order for a couple cases of that wine.

-jake

And a step in the wrong direction. Other options (keg and BIB) have proven themselves qualitatively and environmentally for glass pours which is the only reason these little bottles would ever gain traction. Where do they fit in? Except in landfills and as recycling nightmares.

Positive side: If these things have a 10 cent bottle deposit the only benefit would be that the homeless will get a greater cash to weight ratio when they return the empties to the depot. That’s it. Less bottles, more Holsten Maibock. Great success.

And why are they in a wooden box? Really?

If half bottles lead to full bottles then tiny bottles lead to ….well, I don’t know..consumer idiocy.